Appcar is a car-renting company. Pioneers in this type of rental in Chile, I came to work with them in mid-2021 when they were starting a new business strategy along with a rebranding to promote the brand along with the complete redesign of their website and APP. Within these proposed challenges, I started as head of design, actively participating in UX and UI. We begin with gathering information about the user, the target and a new strategy. We analyzed references around the world of car-sharing engines, and determined a new name and concept for the brand. Two key users were determined, which led to the restructuring of flows and user experience. I participated in the complete design of the web interface and APP (for iOS and Android).

Additionally, we launched a strong national marketing campaign, I developed mailing campaigns, content on social networks, along with animated multimedia material.